John does not show preferences to certain clients, and accepts them when their needs are within his capacity. As such, his clients vary greatly in demographics. However, he has experience with particular issues which clients have found allows him to provide particularly useful insight in to them. Furthermore, certain types of clients have particularly appreciated that his approach accommodates them.

Trauma: To optimise our growth, it is essential that we learn about how we function and why. John well understands the range of impacts which our past experiences have on our present life. He helps clients to understand their trauma in a safe manner and develop practical skills to manage its effects. The relevant skills are also greatly adaptable to managing other problems.

Relationship matters: John has an intricate understanding of the ways in which we affect each other via our interactions, communication, gestures, and subtleties — much of which happens unconsciously. He is passionate about helping clients to understand their motives and needs in relational contexts, and educating them in effective communication and conflict-resolution skills.

Habits: Constructive habits are an important basis for a healthy life — and we may be startled by the effects that seemingly insignificant actions which we perform every day may have on how we think, feel, and live. In a range of contexts, John educates his clients about how their thinking and behavioural habits impact their life, and how they can choose and practise the habits more aligned with their goals.

Men's and seniors' mental health: In years past, mental health was less commonly addressed and often deliberately ignored, and men especially were expected to be infallible. While all people's mental health is equally important, men and seniors are often forgotten in the campaign. A key concern is that we may be taught that any typically masculine or traditional value is inherently toxic and clients should "modernise" to be mentally healthy. This is a harmful ethos as there are a range of values which can integrate in to a healthy lifestyle when practised well, distinct from those which are inherently toxic. Men and seniors are of no exception — they deserve compassion, not being judged as "old-fashioned", "weak", or "too much trouble". John works from a nuanced, critically-thinking perspective in discerning these values, helping each client to use them in the change process.  Notably, he has regularly helped clients integrate their religions despite not being religious himself. He applies this critical thinking to his work with all clients.